Grenada Hosts Pure Grenada Masters Cricket Tournament, Signalling a New Era in Sports Tourism

The Grenada Tourism Authority (GTA) is pleased to announce the successful hosting of the Pure Grenada Masters Cricket Tournament. The week-long event welcomed 60 visiting participants across four regional teams including the West Indies Masters, Trinidad’s Munroe Road Masters, Guyana’s North Soesdyke, and Barbados’ AMAAS Masters, competing alongside two local teams, Spice Isle Masters 1 and Spice Isle Masters 2. The tournament concluded with Guyana’s North Soesdyke claiming the championship title, and Trinidad’s Munroe Road Masters finishing as runners-up, in what proved to be a spirited celebration of Caribbean cricket.

“The Pure Grenada Masters Cricket Tournament is a shining example of how sports tourism can fuel our local economy and showcase our island’s hospitality,” noted Stacey Liburd, CEO of the Grenada Tourism Authority. “By blending competition with strategic partnerships, we are creating meaningful experiences that benefit our service sectors and keep Grenada’s tourism momentum strong throughout the year.”

Beyond the competition, the tournament served as a significant economic catalyst for the island. The influx of visiting participants drove substantial activity across the local economy, fueling growth in the hospitality, dining, and other tourism sectors. To further amplify the reach, a consumer pop-up was held on the final day, bringing local brands and businesses face-to-face with tournament guests in a vibrant marketplace setting.

“As we continue to deploy our 2026 strategy, we remain fully committed to positioning Grenada as a sports tourism destination,” said Tornia Charles, Chief Marketing Officer at the GTA. “Our aim of achieving this goal goes beyond just hosting; we intend to create a lasting impact for all Grenadians who benefit from visitors coming to our shores.”

Looking ahead, the GTA sees strong potential to build Masters Cricket into an annual fixture, expanding team participation, growing spectator engagement, and deepening the integration of cultural experiences and local business activations. Voluntourism, fan packages, and increased sponsorship opportunities are all on the horizon as Grenada works to firmly establish itself as a destination of choice for regional and international sporting events.