Grenada SOTIC 2025: Strengthening Regional Collaboration

The Honourable Adrian Thomas, Minister of Tourism, led a delegation comprised of Grenada Tourism Authority’s Chief Executive Officer Stacey Liburd and Chief Marketing Officer Tornia Charles to the 2025 State of the Tourism Industry Conference (SOTIC) in Barbados, held under the theme “Reimagining Caribbean Tourism: Research, Relevance and the Road Ahead.”

Hosted by the Caribbean Tourism Organization, the conference convened more than 400 delegates from 31 countries and 50 industry experts to explore the future of Caribbean tourism through data-driven insights, innovation and regional partnership. The Grenada delegation actively participated in strategic meetings and bilateral discussions with regional counterparts, exploring opportunities for collaboration in marketing, airlift and investment to strengthen the Caribbean’s collective appeal as a global tourism powerhouse.

During the event, the delegation engaged in a destination media briefing, highlighting Grenada’s growth over the past 12 months and outlining strategic priorities for 2026. The session drew strong regional media interest, particularly around visitor performance, product expansion and future market development plans.

“Participating in SOTIC 2025 reaffirmed our commitment to evidence-based decision-making and deeper regional alignment,” said Tornia Charles, Chief Marketing Officer. “Our engagements throughout the conference have positioned Grenada as a proactive, data-driven destination, focused on sustainability and meaningful partnerships.”

Chief Executive Officer Stacey Liburd noted,”This year’s SOTIC reinforced that our strength lies in working together as a region. The conversations and connections made this week will help us refine Grenada’s strategic focus while contributing to the broader advancement of Caribbean tourism”

The Honourable Adrian Thomas, Minister of Tourism, added, “SOTIC remains a critical space for aligning our regional vision and exploring solutions that drive sustainable growth. Grenada’s active participation reflects our unwavering commitment to collaboration, research and innovation as we build a stronger future for Caribbean tourism.”

Grenada was also represented in the Regional Tourism Youth Congress by Kealah Baptiste, a student of the T.A. Marryshow Community College and Grenada’s Tourism Youth Minister. Her presentation highlighted the creativity and perspective of the next generation of tourism leaders,underscoring the importance of youth involvement in shaping the region’s tourism future.

With SOTIC 2025 concluded, the Grenada Tourism Authority remains committed to nurturing partnerships that will help shape its 2026 agenda, focusing on innovation, connectivity and continued growth for Grenada’s tourism industry.