Campari Brings Red Passion to Spicemas 2025

Campari’s Red Passion Carnival at Grenada’s Spicemas 2025 has been hailed a resounding success, delivering a vibrant, high-impact presence that left masqueraders and onlookers energized and inspired.

From the electric atmosphere at PreeDay, to the revelry with Lavish, and the unmatched energy across Carnival Monday and Tuesday, Campari brought its signature style, bold flavour and unmistakable Red Passion to the heart of Grenada’s largest cultural celebration.

The brand’s centre-piece for Carnival regional, Campari Boulevard, was activated on the Kirani James Boulevard, transforming the space into a pulsating hub of music, entertainment, cocktails, and culture. Designed as an immersive brand experience, the boulevard attracted revellers, spectators, and creators alike, capturing the historic, yet energetic social spirit of Spice Mas, while showcasing Campari’s ability to elevate cultural moments into unforgettable brand stories.

“Spicemas gave us the opportunity to do more than show up, it allowed us to connect, to engage, and to truly celebrate what makes Grenada’s Carnival so powerful and unique regionally,” said Timothy Peters, Brand Manager for Campari at Bryden & Minors Ltd. “Campari Boulevard wasn’t just a physical space. It was a statement of intent that Campari is here, investing in culture, building community and creating experiences. We look forward to raising the bar even higher in 2026”

Campari’s Carnival presence this year is part of a broader Red Passion campaign across the Caribbean, celebrating creativity, culture, and connection through a series of meaningful brand touchpoints. In Grenada, that mission came to life in vibrant colour, high energy and powerful consumer moments that will shape future engagements in the market.

Follow @CampariCaribbean for highlights from Spicemas 2025 and more Red Passion moments from across the region.