CARIB Joins St Pauls Carnival 2026 as Brand Partner

CARIB Joins St Pauls Carnival to Celebrate Culture and Community

CARIB joins St Pauls Carnival as a brand partner for the 2026 edition, strengthening the connection between the Caribbean’s most iconic beer and one of the UK’s most beloved cultural celebrations. This partnership reflects CARIB’s growing dedication to supporting Caribbean identity, creativity, and unity across the diaspora.

Following the brand’s success at Back A Yard 2025, CARIB joins St Pauls Carnival not just as a sponsor but as a true partner, championing the community spirit and cultural pride that the event represents. Together, they aim to celebrate the rhythm, colour, and heritage that make both CARIB and the Carnival unmistakably Caribbean.

A Partnership Rooted in Shared Values

Carnival Trustee Ricardo Sharry shared that CARIB’s involvement reflects a genuine commitment to the future of the St Pauls community.

“This partnership goes far beyond sponsorship,” he explained. “CARIB has shown a deep understanding of our values and a lasting commitment to what St Pauls Carnival stands for.”

As the Carnival team works to raise more than £450,000 to deliver a safe and vibrant event, CARIB’s contribution will also help build the Carnival 365 programme; a year-round initiative dedicated to celebrating Caribbean culture through art, music, and education.

CARIB Expands Its Caribbean Spirit Across the UK

Now available on tap throughout the UK, CARIB continues to grow its presence while staying true to its island roots. Through this new collaboration, CARIB joins St Pauls Carnival in spreading the joy and vibrancy of Caribbean life to new audiences.

The partnership is more than a celebration, it’s a statement of pride, unity, and cultural continuity that bridges the Caribbean and its global community.